![]() Remember, you have one chance to catch your prospects’ attention and direct them to make the next move, so choose your words wisely! If you’re not sure what makes a get-up-and-move offer, here’s a great read on offers to help you decide. Adding an expiration date will create a sense of urgency for your potential customers to respond. ![]() ![]() Make sure your CTA is super clear and simple, such as “call to cash-in on your offer by ” or “visit to sign-up for your free ,” etc. It’s an instruction of the immediate action you want viewers of your marketing piece to take - and it’s pivotal to the success of your campaign. Get to know the art of the call to action (CTA). So, back to the gifts and 12 Days of Christmas theme: we’re gifting you with a collection of direct mail design to-dos to help your company not only improve the look and feel, but also the end results of your DM campaigns. Not to pat ourselves on the back, but we’re pretty skilled in defining what good versus bad design looks like, especially when it’s in our beloved direct response industry. Our graphic designers live and breathe direct mail design, as do many of us on the artsy side of the business. Just like The 12 Days of Christmas, successful Direct Mail design can reward you with an abundance of gifts - and by gifts, we mean new customers! They may not come from your true love (get it?), but we’re pretty confident new business will warm your hearts and fill your pockets in the New Year.Īt Modern Postcard, our creative services team gets the opportunity to work with an eclectic range of clients on a daily basis, from small businesses to mega brands you’ve most likely purchased from.
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